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Marketing Tip In today's marketplace, everyone is looking for ways to expand their sphere of influence and to work together with industry partners to provide outstanding service to their customers. And, lenders are no different as they commonly partner with a variety of ancillary businesses to expand their own client base. Homeowners in upscale residential areas are likely to contact established professional contractors for bids when they want to construct or renovate their landscaping. A landscape project "done right" to client specifications can represent a major expense that enhances the value of the property by 15% (Money Magazine, March 2003). When contractors state their bid, prospective clients without the immediate funds to complete their project may be inclined to scale back plans or complete the work in stages. Because these projects include installing irrigation systems and shifting earth and materials with heavy equipment, the homeowner who chooses this option often ends up spending more money in the long run by making incremental improvements instead of financing the entire venture and accomplishing what they initially desired. One solution a contractor can give a potential client in need of financing is to take out a home equity loan to cover the completed project. Let ALCC know that you would like to partner with its members to promote your services. The association will include your name on a list of lenders that contractors pass along to clients who need assistance to finance landscape projects. CMLA members are invited to contact Rose Seemann, ALCC membership director, by phone at (303) 757-5611 or by email at rseemann@alcc.com to find out more about participating in this partnership. ALCC members are "grounded in excellence." They have a stake in advancing the industry and uplifting the image of landscape contracting. The association provides extensive training and certification opportunities. Visit www.alcc.com for more information on how members strive for professionalism. |
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of Contents Governor Bill Owens Addresses May CMLA Luncheon Chris Holbert Elected to the Board of Habitat for Humanity of Colorado 2nd Annual Northern Colorado Lending Fair Recap Part 3: Gramm-Leach-Bliley Act: Creating a Security Policy Fall 2004 CCA CML course schedule Click here to send your feedback about the CMLA e-Newsletter |
